Overview
The visual email editor is where your email templates come together. Instead of wrestling with HTML, you can drag, drop, and edit your content visually — what you build on screen is what your recipients will see in their inbox.
It's designed to be friendly for non-technical users while still giving developers and power users a way into the underlying code when they need it. Whether you're putting together a one-off campaign or a template you'll reuse for years, the editor has the tools to help you get there without a developer on standby.
Behind the friendly drag-and-drop interface sits a serious design environment. The same editor handles a quick service notification or a fully personalised statement going out to thousands of recipients, and the output looks the part on every device and in every major email client without you having to think about it.
You'll find the editor inside the Templates section of any Application. Open a template to start designing.
What Makes it Powerful
One template can produce thousands of uniquely personalised emails. Layouts adapt across devices automatically. Pixel-level control is always a click away. And everything you build renders consistently across Gmail, Outlook, Apple Mail, and other modern email clients.
What you can do in the editor
Here's a quick rundown of the main capabilities you'll come across as you work in the editor, and what each one is for.
| Feature |
What it does |
| Drag-and-Drop Building |
Put together professional-looking emails in minutes by dragging structures and component blocks onto the canvas. No coding required, and no need to think about layout maths. The editor handles spacing, alignment, and structure for you. |
| Component Blocks |
Add the building blocks that make up an email: text, images, buttons, dividers, spacers, videos, social icons, menus, and timers. Each block has its own settings panel where you can fine-tune the look and behaviour. |
| Pre-Built Structures |
Get a professional head start with ready-made layout structures: hero sections, multi-column blocks, headers, footers, and more. Every structure is fully editable down to the pixel, so you can start with something close to what you want and refine the spacing, colours, content, and styling until it's just right. |
| Content Blocks |
Save sections you use often — headers, footers, promo blocks, sign-offs — as reusable content blocks. Once saved, you can drop them into any new template in seconds, so you're not rebuilding the same components every time. |
| Live Preview |
See exactly what your recipients will see as you build. The canvas reflects the final rendered email in real time, so there's no guesswork between what you design and what lands in the inbox. |
| Personalisation Tokens |
One template, thousands of unique emails. Pull recipient data into any content using merge tags like %%FirstName%% or %%AccountBalance%%, and each recipient sees content tailored specifically to them, drawn from the data fields configured in your Application. |
| Conditional Layouts |
Build layouts that display differently on desktop and mobile, with clear visual settings to control how each block behaves on each viewport. Hide a block on mobile, stack columns vertically on smaller screens, or swap in a more compact version — all from the same template, no separate mobile version needed. |
| Responsive Design |
Layouts automatically adapt to different screen sizes, so your email looks good whether it's read on a phone, tablet, or desktop. You can override the default behaviour for specific blocks if you need finer control. |
| Cross-Client Rendering |
Out of the box, your designs render consistently across modern email clients like Gmail, Apple Mail, and Yahoo. For Microsoft Outlook, a dedicated Support of Outlook setting can be switched on to add the extra rendering code Outlook needs to display buttons and complex layouts accurately. Worth enabling whenever Outlook is part of your audience, with the small trade-off of a slightly larger message size. |
| HTML Code View |
Drop into the underlying HTML whenever you need finer control. The visual editor and code view stay perfectly in sync, so developers and designers can work in whichever view suits the task and switch between them as they go. |
What's next
The editor scales with you. Start with a single welcome email and you'll have it ready to send in minutes. Move on to fully personalised statements, multi-channel campaigns, and reusable design systems, and the same editor takes you all the way. When you're ready to dig in further, take a look at the related guides on creating templates, working with personalisation tokens, and saving reusable modules.
