CORE MODULE

Create a Global Unsubscribe Page

What you'll learn in this guide‍

How to set up the page recipients see after clicking an unsubscribe link, what the single-click unsubscribe process looks like, and how to build the page using either of the two editors available to you.

Overview

When a recipient clicks an unsubscribe link in one of your emails or SMS messages, they're immediately opted out — no extra confirmation screen, no preference picker, no second click required. The page they land on is purely a confirmation that the unsubscribe has gone through, so the wording and design matter.

The Unsubscribe page is what they'll see after that single click. It's your chance to acknowledge their choice politely, reinforce your brand, and point them toward anywhere else you'd like them to go, like your website or a contact channel if they've changed their mind.

This page is set globally at the platform level, which means it acts as the default across all your Applications. If a specific Application needs something different, you can override it later, but most teams find a single, well-written global page does the job.

Single-click unsubscribe
‍The unsubscribe happens the moment the recipient clicks the link in your email or SMS. There are no preferences to set and no confirmation step, so write your page as a clear acknowledgement of an action that's already been completed, not as a form they need to fill in.

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Before you start

Have a quick think about what you want the page to say. A good unsubscribe page usually covers three things: a clear confirmation that they've been unsubscribed, a short, friendly tone that doesn't make them feel bad about leaving, and your branding so it's recognisable as coming from you. If you want to offer a way back, like a link to resubscribe or update preferences elsewhere, this is the place for it.

Open the Default pages settings

The global landing pages live in the Send module settings, alongside the login and archived / expired pages.

  1. In the secondary navigation menu, click Edit settings under Send settings.
  2. In the settings tabs, click Default pages.
  3. Click Unsubscribe page to open the editor.

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Choose your editor

You've got two options for building the page, the Visual Editor or the Advanced Editor. Both produce the same end result, so it really comes down to how comfortable you are with code and how much control you need.

Editor What it's for
Visual Editor A drag-and-drop builder for putting the page together without touching any code. You'll work with content blocks like text, images, buttons, and dividers, dropping them into place and styling them through simple controls. If you've used a modern email builder before, you'll feel right at home.
Advanced Editor A code editor for writing the page directly in HTML and CSS. This is the option to reach for when you need pixel-perfect control, want to reuse an existing template from elsewhere in your brand, or need to do something the Visual Editor can't quite handle.
Not sure which to pick?
‍Start with the Visual Editor. It covers what most teams need and you can always switch to the Advanced Editor later if you want to fine-tune the code.

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Build your page in the Visual Editor

The Visual Editor gives you a live preview on the left and a settings panel on the right. You build the page by dropping content blocks into the preview and styling them through the controls.

  1. In the Unsubscribe page editor, select Visual Editor.
  2. Set your General settings, things like message width, background colour, font, and padding. These define the overall look of the page.
  3. Drag content blocks into the preview to build out the page. A simple unsubscribe page usually needs a heading, a short confirmation message, and your logo.
  4. Click any block to style it, change colours, adjust spacing, edit text, or swap out images using the controls in the settings panel.
  5. Make sure Responsive design is switched on so the page looks right on both desktop and mobile.
  6. When you're happy, click Save.

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Build your page in the Advanced Editor

The Advanced Editor gives you a code pane and a preview pane side by side. Anything you type updates the preview as you go.

  1. In the Unsubscribe page editor, select Advanced Editor.
  2. Write or paste your HTML and CSS into the code pane. You can build from scratch or start with an existing template and tweak it.
  3. Check the preview to make sure everything renders the way you'd expect.
  4. When you're done, click Save.

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Heads up
‍If you build in the Advanced Editor and later switch back to the Visual Editor, any custom code that doesn't map cleanly to a visual block can be lost. Pick your editor early and stick with it.


Test your page

Before you call it done, it's worth checking the page actually appears the way you'd expect when someone clicks an unsubscribe link. Send yourself a test email or SMS, click the unsubscribe link, and confirm the page loads correctly and the messaging makes sense.

That's it, your global unsubscribe page is now live. Any recipient who clicks an unsubscribe link will be opted out instantly and will see this page across every Application that doesn't have its own version configured.

In this article

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